Quick story · start here
Why can a reaction be thermodynamically possible yet remain negligibly slow?
Possibility and speed answer different scientific questions.
Scene
See the scene
Build the picture before the terminology.
A reaction rate describes how quickly a measurable amount or concentration changes. Reactants disappear and products appear according to stoichiometric relationships, so rates for different species can be normalized by their stoichiometric coefficients when comparing one overall reaction rate.